Contact Information
Email: info@3.231.211.237
Address: 4882 Wiley post way, Salt Lake City, UT 84116
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What is the MENA region and why?
Middle East and North Africa
19+ Countries
MENA means Middle East North Africa, which consists of more than 19 countries.
Buying Power
The average income is diverse within MENA. Some countries in the region are at the top of the world’s highest income list.
+500M Population
Population of over 500 million with more than 26% of the world’s population under the age of 15.
Effect of Saudi reforms
Saudi Arabia is the largest outdoor gear market in MENA. Double digit year over year growth in the outdoor industry is projected to increase significantly with current social and economic reforms.
14 OPEC Countries
Out of the 19 plus countries that make up MENA, 14 are OPEC countries, which means they are high income oil exporters.
Love for outdoor
Despite the number of countries that make up MENA, most share the same language and culture, including love for all things outdoors, further fueling growth of the outdoor market.
- Algeria
- Bahrain
- Egypt
- Iraq
- Israel
- Jordan
- Kuwait
- Lebanon
- Libya
- Morocco
- Mauritania
- Oman
- Palestine
- Qatar
- Saudi Arabia
- Sudan
- Tunisia
- United Arab Emirates
- Yemen
What are the obstacles for US companies?
- The lack of free trade zone agreements within the MENA region causes every country to have its own economic borders, making it very difficult on businesses.
- Many US companies are reluctant to work within the MENA region, considering it too risky.
- Complicated logistics are a major obstacle for US companies dealing with MENA countries.
- Import regulations and certifications are different for each country and quite complicated in the larger markets of MENA.
- Warrantee and return issues are other obstacles that prevent many US companies from succeeding in the MENA region.
We offer a total solution for selling to MENA
What are MENA Group’s solutions?
MENA Group offers a comprehensive distribution solution for US companies intending to sell their products into the MENA region. This is how we do it:
- All contracts and money transaction are done locally in the US.
- Simple logistics: Shipments deliver to our US warehouse location(s) or ship directly via FCL from manufacturing facilities to our central MENA warehouse.
- ALL export and import permits and certificates are handled by MENA group.
- Strong command of the Saudi Arabia certification process and SABER system with a distribution center inside Saudi Arabia.
- Wide marketing network within Saudi Arabia makes MENA group a perfect brand distributor.
- Relationship with major retailers that allows a strong presence for US brands from day one.
- Equipped to Handle all distribution responsibilities including managing returns and warranty.
- 20+ years of experience in the MENA outdoor market.
- Flexible distribution business model that can adapt to any existing retailing commitments.
- Fluent in Arabic, English and Spanish.